The Cinderella of advertising budgets has done quite well in 2009. At the end of the year, with the effervescent tone which announced a possible establishment of a professional association for indoor advertising industry, we invited the most important players on the market to explain what went well and what did not, to what extent [...]

For the indoor advertising market, estimated at around six million euros in 2008, the crisis has meant, in addition to the agencies rethinking their business strategies,  the need for creating an association that would allow a better development in the market. The rest of the article can be read at Business Standard , 9th of [...]