The Cinderella of advertising budgets has done quite well in 2009. At the end of the year, with the effervescent tone which announced a possible establishment of a professional association for indoor advertising industry, we invited the most important players on the market to explain what went well and what did not, to what extent [...]

For the indoor advertising market, estimated at around six million euros in 2008, the crisis has meant, in addition to the agencies rethinking their business strategies,  the need for creating an association that would allow a better development in the market. The rest of the article can be read at Business Standard , 9th of [...]

There are some excuses that we have consistently encountered lately in starting your own business: lack of money, lack of partners, the economic crisis. There are many niche areas where the engines slowed down and some companies have disappeared, and now would be an ideal time to enter the market, especially as a start-up. Because [...]

2008 was the year of growth in indoor advertising:  the market value increased by over 40%, encouraging investment in business development. Advertisers had many opportunities to choose from: new media and expanded advertising networks for more focused and accurate targeting. Elevate Media’s turnover increased with 300% reaching  1,700,000 lei in 2008 (567.000 lei in 2007). [...]

Accustomed to rapidly adapt, the Romanians show that even in the office buildings industry  they can align to the highest international standards. What three years ago could only be found  at the Empire State Building, is now present in Romania: screens in the elevators, with news and commercials. The new concept is developed by Elevate [...]

In 2008 Elevate invites its clients in The elevator of future – an elevator  with LCD screens, where video commercials are broadcasted along with the latest economic news. The video content is updated through wireless internet. We constantly try to bring added value  in indoor advertising, says Tudor Maxim, Elevate`s General Manager.  A qualitative overview [...]