2008 was the year of growth in indoor advertising:  the market value increased by over 40%, encouraging investment in business development. Advertisers had many opportunities to choose from: new media and expanded advertising networks for more focused and accurate targeting.

Elevate Media’s turnover increased with 300% reaching  1,700,000 lei in 2008 (567.000 lei in 2007).

During 2008, the company held a total of 127 indoor advertising campaigns both in blocks of flats and  also in office buildings.

Strengthening the market in 2009 and focusing on efficiency from customers.

If advertising budgets for mass channels were reduced, indoor advertising attracts now supplementary budgets compared to the past years.  Reaching for efficiency, advertisers choose targeted solutions and an optimal cost benefit report.

An example of a difficult audience to target through the traditional media would be the very busy managers. “With less than 8000 euros, an advertising campaign can run for one month, in 25 modern office buildings, reaching over 250 companies and their management”, said Andreea Brodocianu, Sales manager at  Elevate.

For Elevate, this trend for 2009 has resulted in maintaining contracts with key clients such as Romtelecom, Trocal and Mercedes-Autoklass.