In 2008 Elevate invites its clients in The elevator of future – an elevator  with LCD screens, where video commercials are broadcasted along with the latest economic news. The video content is updated through wireless internet.

We constantly try to bring added value  in indoor advertising, says Tudor Maxim, Elevate`s General Manager.  A qualitative overview favors also the advertisers, the office building owners and, of course, the public.

Elevate Multimedia is a 100% authentic Romanian service.  The trial period that began in September 2007 was essential to improve the technical solution. Thus, for the version launched in June 2008 Elevate created a  dedicated software and also purchased special LCD displays.

The screens that run the ads are perfectly adapted for the Elevate Multimedia service: they are compact, customized for the elevators, and have top resolution as well.` The technology we use is unique in Romania, maybe even in Europe and is designed especially for Elevate by an Asian company`, said Maxim. For this investment were allocated 100,000 euros, from which half was spent so far.

Elevate Multimedia screens can be found in major office buildings in Romanian capital, Bucharest.  The portfolio contains buildings like Anchor Plaza (next to Plaza Romania Mall), Europe House ( Victoria`s Square), The Romanian Chamber of Commerce and Industry. In these buildings are located companies from various fields, including Orange, Oracle, Carrefour, Adobe, Romtelecom, BCR.

The screens are placed in theelevators or in their waiting areas, in high traffic lobbies. Traffic figures for office buildings in the Elevate portfolio range between 3600 and 9000 visitors per month (according to information provided by the building administration).

The targeted groups for Elevate Multimedia consist of top and middle management, employees and partners, external consultants and economic events audience. Aged between 25 and 45, the targeted audiences have middle or high income and are receptive to new trends.

From the campaigns conducted so far we mention: Cosmopolis, Domus Stil, Rin Grand Hotel, Business Media Group, Kiwi Finance, E-Magic Entertainment, Asebuss.