Accustomed to rapidly adapt, the Romanians show that even in the office buildings industry  they can align to the highest international standards. What three years ago could only be found  at the Empire State Building, is now present in Romania: screens in the elevators, with news and commercials. The new concept is developed by Elevate and can already be found in many office buildings in Romania.

In a 2005 press release was announced that in the 60 elevators in the Empire State Building were placed LCD screens. Less than three years after, Romania replys with an original multimedia solution for elevators.

The solution was developed by Elevate, the agency that introduced elevator advertising in Romania, and is branded as Elevate Multimedia.  Elevate Multimedia means “infotainment” (news and entertainment) in the elevator, where elegant screens have been developed specifically for this environment.

On the video screens run ads and at the bottom, daily economic news. The news are provided by Elevate`s partners from the economic press.  In addition, building owners or managers can use these screens to communicate with employees and visitors, delivering information about events. The content is updated through wireless Internet, using a software developed by Elevate.

“We are proud that we could develop an integrated local solution for television in the elevator, Romania being among the first countries in Europe that will benefit from this concept. Elevate Multimedia brings added value for both building owners and for those who use the elevator “, says Tudor Maxim, Elevate General Manager.