Advertising in appartment buildings brings the message closer to the public’s home. The Elevate Residential service brings a higher targeting flexibility with its broad coverage: a client can opt for either a national campaign or  local, proximity promotion.

Elevate Residential addresses a mass audience, covering a wide age span. The public targetet by this service are: students, employees, freelancers, housewives, retired.

Statistical data

• Average number of inhabitants in a classical appartment building: 80
• Average number of visitors/month in a classical appartment building: 160
• Average number of elevator rides/day: 4
• Average duration of an elevator ride: 30 to 80 seconds
• Average number of exposures/month: 10 240

Network
The Elevate network covers elevators in Bucharest and other 21 important cities country-wide – in appartment buildings with minimum 7 floors. The buildings are selected following criteria of audience, location and quality of exposure.
The coverage surpasses nowadays 1500 elevators (with 2 advertising frames/elevator) and generates an audience comparable with that of a national daily newspaper with an average circulation.