The Cinderella of advertising budgets has done quite well in 2009. At the end of the year, with the effervescent tone which announced a possible establishment of a professional association for indoor advertising industry, we invited the most important players on the market to explain what went well and what did not, to what extent have the objectives been achieved and what is the strategy for the future. (…)

Trends in indoor advertising: what works and what does not

The change in customers view on advertising brought advantages for those who have walked the unconventional pathway as Tudor Maxim said: “There were two trends: that of the safe and conventional advertising and the unconventional projects. And when we talk about unconventional, we  talk about special projects designed for certain indoor spaces and their public. Elevate had some pleasant surprises, budgets allocated exclusively to elevators, annual campaigns, big clients who tested indoor advertising for the first time. “

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Indoor takes another step towards maturity

In addition, the market seems to be ready for such a step, Tudor Maxim thinks: “The landscape of the indoor market has remained relatively constant these last years, so we can talk about stability, and, why not, about its maturity.”

The rest of the article can be read at IQADS.ro, 16^th of December 2009