Why elevator advertising?

We know very well our audience
For each building in the Elevate portofolio we can offer information on the number of persons exposed to the elevator advertising: inhabitants, employees and visitors.

Exposure to the Elevate clients’ commercials is measurable: an inhabitant of an appartment block or an employee in an office building uses the elevator on an average of 4 times a day. A visitor gets in contact with the ad twice per visit. An elevator ride lasts between 30 and 80 seconds, an ideal time span for exposure to a commercial.
We know about our public detalis regarding the average income, the geographical positionning and the professional prophile, age category or fields of interest – in the case of office buildings.

We have a great impact

The readership for the elevator commercial exceeds 90% – the lack of other activities in an enclosed space makes advertising frames more attractive and, consequently, induces the public a positive reaction.

The advertising recall rate is 45%, surpassing the 20-30%  average rate of other ad channels.*Information provided by a Nielsen research on elevator advertising.

The very good reception of the message

The Elevate clients benefit from exclusiveness in the elevator and waiting areas. There are no external stimuli to distract the audience. There are no other media channels. Inside the elevator, the eyes and ears of the public are instinctively looking for sources of information/entertainment.
Exclusiveness is doubled by repeated exposure to the message. This increases the recall rate, refreshes the information in the mind of the receiver and minimizes the effects of possible disruption (a conversation, a magazine in ones hand).
The ads generate interest both in the elevator area, and further on at home or in the office. The target group receives the message along the entire day right before taking important decisions on buying a product or a service.